Impossible State

"Beyond Entrepreneurship 2.0" by Jim Collins and Bill Lazier is a comprehensive guide for entrepreneurs looking to build enduring businesses that thrive in a dynamic environment. This updated edition expands on the original concepts, emphasizing the importance of vision, discipline, and effective leadership. Collins shares insights from his research and experiences, offering practical advice on how to navigate challenges, foster innovation, and create a lasting impact. With a focus on developing a strong organizational culture and a clear mission, this book is an invaluable resource for aspiring and established entrepreneurs alike, aiming to inspire them to reach new heights in their ventures.

"Hooked: How to Build Habit-Forming Products" by Nir Eyal delves into the psychology behind why certain products capture our attention and become part of our daily lives. Eyal introduces the Hook Model, which outlines a four-step process—Trigger, Action, Variable Reward, and Investment—that companies can use to create engaging products. Through real-world examples and insights, the book explains how to design products that foster user habits and drive customer engagement. A must-read for entrepreneurs, product designers, and marketers, "Hooked" offers valuable strategies for creating products that keep users coming back.

*Pir-e-Kamil* by Umera Ahmed is a compelling novel that delves into the spiritual journeys of two troubled souls, Imama, a young woman from a conservative background, and Salar, a disillusioned engineer. Both are grappling with existential questions and a deep sense of inner emptiness. As they search for meaning and struggle with faith, their paths cross in a transformative way, leading them toward self-discovery and spiritual awakening. The novel explores themes of religion, personal freedom, and the quest for truth, while critiquing societal expectations and the search for a higher purpose beyond worldly desires. Rich in philosophical and emotional depth, *Pir-e-Kamil* is a story of redemption, enlightenment, and the power of faith.