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This Is Marketing
د.إ 25
This Is Marketing: You Can’t Be Seen Until You Learn to See by Seth Godin is a transformative guide to understanding modern marketing in a world where traditional methods are increasingly ineffective. Godin emphasizes that marketing is not just about selling products but about creating meaningful connections and serving specific communities. He introduces concepts such as identifying your target audience, crafting a compelling story, and building trust. The book encourages marketers to focus on their values and the impact they want to have, rather than just pushing for sales. With practical insights and a fresh perspective, This Is Marketing empowers readers to approach marketing as a tool for positive change and engagement.
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