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The Tipping Point
د.إ 25
The Tipping Point by Malcolm Gladwell explores how small changes or events can trigger a larger societal shift, leading to a tipping point—where an idea, trend, or behavior goes from being insignificant to widespread. Gladwell identifies key factors that influence this process, including the roles of “Connectors” (people who link various social groups), “Mavens” (knowledgeable individuals who spread information), and “Salesmen” (persuasive individuals who can sway others). Through real-world examples from fields like marketing, crime, and fashion, Gladwell demonstrates how seemingly minor factors can snowball into significant phenomena. The book offers insights into how ideas and behaviors spread, providing a framework for understanding social dynamics and trends.
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