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The Personal MBA 10th Anniversary Edition
د.إ 25
The Personal MBA: 10th Anniversary Edition by Josh Kaufman is a comprehensive guide to mastering business concepts without the need for a formal MBA. Kaufman condenses essential business principles into practical, actionable lessons covering topics like value creation, marketing, sales, finance, and leadership. The book emphasizes self-directed learning, offering strategies to understand and apply key business concepts effectively. By focusing on the core skills and knowledge needed to succeed in business, Kaufman challenges the traditional view of a costly and time-consuming MBA program, making the book an accessible and valuable resource for entrepreneurs, managers, and anyone looking to expand their business acumen.
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