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The New Model of Selling
د.إ 25
The New Model of Selling by Jerry Acuff is a business book that presents a fresh approach to sales in the modern world. Acuff emphasizes the importance of building genuine relationships with customers rather than relying on traditional, aggressive sales tactics. He introduces a model focused on understanding customer needs, offering valuable solutions, and becoming a trusted advisor. The book offers practical strategies for adapting to changing buyer behaviors, leveraging technology, and creating a customer-centric sales process. By shifting the focus from closing deals to building trust, Acuff’s approach aims to create long-term success for both sales professionals and their clients.
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