- Language: English
- Best Seller: Book Souk Dubai
- Paper Quality: Excellent
- Printing: Digital Printing
- Cover: Paperback
- Size: Novel Size
- Binding: Paperback
- Book Type: Digital & Printed Book
- Condition: New
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SPIN Selling
د.إ 25
“SPIN Selling” by Neil Rackham is a groundbreaking sales methodology that focuses on understanding customer needs through a consultative approach. The acronym SPIN stands for Situation, Problem, Implication, and Need-Payoff, which represents the four types of questions that sales professionals should ask to effectively engage with clients. Rackham’s research, based on extensive studies of successful sales practices, reveals that successful sales are not just about persuasion but about understanding and addressing the customer’s specific challenges. The book provides practical techniques and insights to help salespeople build stronger relationships with clients and close more deals, making it a valuable resource for anyone involved in sales.
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