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Scientific Advertising

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*Scientific Advertising* by Claude Hopkins is a foundational text on the principles and strategies of advertising, first published in 1923. In this book, Hopkins emphasizes the importance of treating advertising as a science—one that can be studied, measured, and optimized for maximum effectiveness. He outlines key principles such as testing, measuring results, understanding the customer’s psychology, and the power of compelling headlines and offers. Hopkins also stresses the need for advertisers to focus on providing value to consumers rather than relying on gimmicks or hype. The book is filled with practical insights into how to create ads that drive results, making it a must-read for anyone in marketing, advertising, or sales. *Scientific Advertising* remains highly influential, shaping modern advertising practices and the approach to direct-response marketing.

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  • Language: English
  • Best Seller: UrduBazarKarachi
  • Paper Quality: Excellent
  • Digital Printing
  • Paper Back
  • Novel Size
  • Binding: Paperback
  • Book Type: Digital Printed Book
  • Book Condition: New
  • Book Print: Local
  • Print on Demand
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  • “Urdu Bazar” has is a platform for making intellectuals. Our mission is to provide the best stuff for reading the most famous books in the market by the well-known author’s “Urdu Bazar” mission is to create highly knowledgeable, intellectual, and well-read Pakistani communities throughout the nation by developing a clearer reorganization of customer needs and by providing customers with a combination of knowledge-propagating media. Our aims are to Create the biggest online store, providing a professional service that allows readers, writers, and sellers to go through the books and to buy or sell easily from our online store.
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