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Scientific Advertising
د.إ 25
*Scientific Advertising* by Claude Hopkins is a foundational text on the principles and strategies of advertising, first published in 1923. In this book, Hopkins emphasizes the importance of treating advertising as a science—one that can be studied, measured, and optimized for maximum effectiveness. He outlines key principles such as testing, measuring results, understanding the customer’s psychology, and the power of compelling headlines and offers. Hopkins also stresses the need for advertisers to focus on providing value to consumers rather than relying on gimmicks or hype. The book is filled with practical insights into how to create ads that drive results, making it a must-read for anyone in marketing, advertising, or sales. *Scientific Advertising* remains highly influential, shaping modern advertising practices and the approach to direct-response marketing.
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