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Ready, Fire, Aim
د.إ 25
*Ready, Fire, Aim* by Michael Masterson is a practical guide for entrepreneurs and business owners looking to build and scale a successful business. The book breaks down the process of starting a business into four key stages: **getting started**, **growing**, **scaling**, and **maximizing profitability**. Masterson emphasizes the importance of action and momentum, arguing that many people get bogged down by perfectionism or overplanning and never move forward. The title reflects the book’s core philosophy — “Ready, Fire, Aim” — encouraging entrepreneurs to take action and adjust along the way, rather than waiting for everything to be perfect. With clear, actionable advice based on Masterson’s own experiences in building businesses, the book offers strategies for marketing, sales, management, and finance, as well as tips on how to avoid common pitfalls and stay focused on growth. *Ready, Fire, Aim* is ideal for anyone looking to start a business or take their existing business to the next level with practical, no-nonsense advice on entrepreneurship.
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