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Ogilvy on Advertising in the Digital Age
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Ogilvy on Advertising in the Digital Age by Miles Young is a modern take on the classic principles of advertising, tailored for the digital landscape. Building on the legendary advertising strategies of David Ogilvy, the book explores how the advertising world has evolved with the rise of digital media, social platforms, and the changing behaviors of consumers. Young, who worked closely with Ogilvy & Mather, adapts Ogilvy’s timeless advice to current trends, offering valuable insights on digital marketing, branding, and creating effective online campaigns. The book covers topics such as the importance of storytelling, the role of data in decision-making, and how to build trust with consumers in the digital era. Ogilvy on Advertising in the Digital Age is an essential read for marketers, advertisers, and anyone looking to understand how to craft compelling campaigns in today’s rapidly changing digital world.
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