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Influence
د.إ 25
“Influence: The Psychology of Persuasion” by Robert B. Cialdini is a seminal work that explores the principles of persuasion and the psychology behind why people say “yes.” Cialdini identifies six key principles—reciprocity, commitment and consistency, social proof, authority, liking, and scarcity—that shape our decisions and behaviors. Through engaging examples and research-backed insights, the book illustrates how these principles can be effectively used in various contexts, from marketing to everyday interactions. It’s an essential read for anyone looking to understand the dynamics of influence and improve their persuasive skills.
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