- Language: English
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Hooked
د.إ 25
“Hooked: How to Build Habit-Forming Products” by Nir Eyal delves into the psychology behind why certain products capture our attention and become part of our daily lives. Eyal introduces the Hook Model, which outlines a four-step process—Trigger, Action, Variable Reward, and Investment—that companies can use to create engaging products. Through real-world examples and insights, the book explains how to design products that foster user habits and drive customer engagement. A must-read for entrepreneurs, product designers, and marketers, “Hooked” offers valuable strategies for creating products that keep users coming back.
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