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Hit Makers
د.إ 25
*Hit Makers: The Science of Popularity in an Age of Distraction* by Derek Thompson explores the factors that contribute to the success and widespread popularity of products, ideas, and cultural phenomena in today’s media-saturated world. Drawing on insights from psychology, economics, and media studies, Thompson examines the patterns behind why certain songs, films, books, or even trends go viral, while others fail to gain traction. The book discusses the role of familiarity, social influence, and timing in shaping public tastes, and how seemingly random factors like exposure and “the right moment” can lead to success. *Hit Makers* provides a fascinating look into the dynamics of consumer behavior, cultural trends, and the science behind what makes something “hit” in a world of constant distraction. It is a thought-provoking read for anyone interested in the intersection of media, culture, and human psychology.
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