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Great Leads
د.إ 25
Great Leads by Michael Masterson is a practical guide to writing compelling sales copy. The book focuses on the importance of the “lead” — the opening section of any marketing message — and offers strategies for crafting leads that capture attention and engage readers. Masterson provides a variety of techniques and examples to help writers create persuasive leads that drive conversions, whether in direct mail, email marketing, or online content. Aimed at copywriters and marketers, Great Leads is a valuable resource for anyone looking to improve their ability to write sales-driven content.
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