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Getting to Yes
د.إ 25
Getting to Yes by Roger Fisher, along with co-authors William Ury and Bruce Patton, is a highly influential book on negotiation. It introduces the concept of “principled negotiation,” which focuses on reaching mutually beneficial agreements while maintaining positive relationships. The book outlines four key principles: separating people from the problem, focusing on interests rather than positions, generating options for mutual gain, and using objective criteria to reach an agreement. Getting to Yes is widely regarded as a practical guide for negotiating effectively in both personal and professional settings, offering strategies to handle conflicts and find solutions that satisfy all parties involved.
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