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Contagious
د.إ 25
*Contagious: How to Build Word of Mouth in the Digital Age* by Jonah Berger explores the science behind why certain ideas, products, or behaviors go viral. Berger, a marketing professor at the University of Pennsylvania, outlines six key principles that make content more likely to be shared and talked about, which he calls the “STEPPS”: Social Currency, Triggers, Emotion, Public, Practical Value, and Stories. Through a combination of research, case studies, and real-world examples, Berger explains how these principles influence people’s decisions to spread information and how businesses can leverage them to create buzz and increase the reach of their products or ideas. The book provides a mix of psychology, marketing, and behavioral science, making it a valuable read for anyone interested in understanding what makes things “contagious” and how to craft messages or campaigns that resonate and spread widely.
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