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Building a StoryBrand
د.إ 25
Building a StoryBrand: Clarify Your Message So Customers Will Listen by Donald Miller offers a framework for businesses to communicate effectively with their audiences through the power of storytelling. Miller introduces the StoryBrand 7 (SB7) Framework, which outlines how to position the customer as the hero of the story, while the brand serves as the guide. The book provides practical tools for creating clear messaging, crafting compelling narratives, and developing marketing strategies that resonate with customers. By focusing on the customer’s needs and aspirations, Building a StoryBrand helps businesses simplify their messaging and enhance their connection with audiences, ultimately driving growth and engagement.
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