- Language: English
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Brilliant Copywriting
د.إ 25
Brilliant Copywriting by Roger Horberry is a practical guide to mastering the art of persuasive and effective writing for advertising, marketing, and communication. The book offers essential techniques and strategies for crafting compelling copy that grabs attention, engages the audience, and drives action. Horberry covers the fundamentals of copywriting, including writing headlines, creating emotional appeal, understanding the target audience, and improving clarity and impact. With real-world examples and actionable advice, Brilliant Copywriting is designed to help both beginners and experienced writers improve their skills and deliver copy that resonates with readers and achieves business goals. It’s a useful resource for anyone looking to enhance their writing and communication in the competitive world of marketing.
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