Final Proposal

"Hooked: How to Build Habit-Forming Products" by Nir Eyal delves into the psychology behind why certain products capture our attention and become part of our daily lives. Eyal introduces the Hook Model, which outlines a four-step process—Trigger, Action, Variable Reward, and Investment—that companies can use to create engaging products. Through real-world examples and insights, the book explains how to design products that foster user habits and drive customer engagement. A must-read for entrepreneurs, product designers, and marketers, "Hooked" offers valuable strategies for creating products that keep users coming back.

"The Impossible State" by Victor Davis Hanson examines the complexities and challenges facing contemporary America, particularly in the context of national identity, culture, and politics. Hanson argues that the nation is grappling with contradictions and tensions that threaten its foundational principles. Through a blend of historical analysis and cultural critique, he explores themes such as political polarization, societal change, and the implications of modern technology. This thought-provoking book invites readers to reflect on the state of the union and consider the paths forward in an increasingly divided world. It's a compelling read for those interested in understanding the dynamics shaping American society today.

"The Design of Everyday Things" by Don Norman is a seminal book that explores the principles of good design and usability. Norman emphasizes the importance of creating intuitive and user-friendly products, highlighting how design impacts our everyday experiences. Through engaging examples and insights, he explains key concepts like affordances, feedback, and the psychology behind user interactions. This book is essential for designers, engineers, and anyone interested in understanding how thoughtful design can enhance functionality and improve our daily lives. It’s a compelling call to prioritize user-centered design in all aspects of product development.