Beyond Entrepreneurship 2.0

"Hooked: How to Build Habit-Forming Products" by Nir Eyal delves into the psychology behind why certain products capture our attention and become part of our daily lives. Eyal introduces the Hook Model, which outlines a four-step process—Trigger, Action, Variable Reward, and Investment—that companies can use to create engaging products. Through real-world examples and insights, the book explains how to design products that foster user habits and drive customer engagement. A must-read for entrepreneurs, product designers, and marketers, "Hooked" offers valuable strategies for creating products that keep users coming back.

"The Lost Hero" by Rick Riordan is the first book in the "Heroes of Olympus" series, set in the same universe as the "Percy Jackson & the Olympians" series. The story follows three new demigod protagonists: Jason, Piper, and Leo, as they embark on a quest to rescue the god of sleep, Hypnos, and save their world from a looming threat. Jason, who has lost his memory, must navigate his newfound identity while grappling with his connection to the Roman pantheon. Alongside his friends, they encounter mythical creatures, ancient prophecies, and the challenges of friendship and bravery. With Riordan's trademark humor, engaging storytelling, and rich mythology, "The Lost Hero" introduces readers to a thrilling adventure filled with action, heart, and the enduring theme of heroism.

"The Silent Patient" by Alex Michaelides is a psychological thriller centered on Alicia Berenson, a famous painter who inexplicably shoots her husband and then stops speaking entirely. As she becomes a media sensation, psychotherapist Theo Faber becomes obsessed with uncovering the truth behind her silence. The story unfolds through Theo's perspective as he delves into Alicia's past and their interactions in a secure facility, revealing shocking twists and deep psychological insights. With its intricate plot and unexpected ending, "The Silent Patient" keeps readers captivated, exploring themes of trauma, love, and the complexities of the human mind.